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Thinking Visually #SXSWi
One of my favorite sessions yesterday was Shut Up & Draw: A Non-Artist Way to Think Visually. The crux of this session was that drawing an idea leads to improved thinking; it allows for filtering...
View ArticleSocial Media: Which Comes First, Creativity or Metrics? #SXSWi
No one has quite figured out the perfect way to report on the success (or failure) of social media campaigns. That much is clear from my five days at SXSW this year. Followers, likes and clicks are not...
View ArticleHow Much Is It Worth? #SXSWi
If you’ve ever wondered how much mention of a brand by a consumer through social media is worth, you are in luck. Someone has done the math: A Facebook like is worth $8. A Facebook share is worth $14....
View ArticleInternet Addiction #SXSWi
The following are facts learned at SXSW this year, during a session entitled Digital Divas. There is such a thing as internet addiction. It is a defined clinical disorder. And women are more likely to...
View ArticleWomen Online: Facts & Figures #SXSWi
Here are some random facts and figures about women and their online behaviors. Interesting stuff. Digital Divas are about 25% of the female population. A Digital Diva is defined as: More social...
View ArticleGames as Practice For the Real World #SXSWi
There is a misperception that spending vast amounts of time staring at a screen means that a person is withdrawn, antisocial and perhaps socially awkward. At SXSW this week, this topic came up a few...
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#SXSWi: The Word Cloud
Want to see at-a-glance what I blogged about during SXSW 2012? Here is a word cloud from all my SXSW blog posts this year:
View Article15 Favorite Random Quotes & Facts From #SXSWi
In no particular order: There is such a thing as internet addiction. It is a defined clinical disorder. If a Google search ad is socially annotated, there is a 5-10% click through uptick. Presenters...
View Article#SXSWi 2012: The Five Major Themes
I keep getting asked about the one coolest thing I learned about at SXSW. The problem is: I didn’t walk away with one cool thing that I can hold up as THE find of SXSW 2012. Instead, I heard several...
View ArticlePresentation: SXSW 2012 Lessons
Yesterday, I gave a summary presentation to our agency to share the lessons and learning from SXSW Interactive 2012. Here is a copy of the presentation: SXSW 2012 Lessons Emily Reeves View more...
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